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Research papers

What online behavior reveals about digital culture

Digital culture has an increasingly visible impact on culture in general. Despite this, no vetted process exists for understanding digital culture or applying it to the development of marketing assets. For the past two years, the authors experimented...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Ellen Bird, Christian Kugel
Company: VivaKi
September 15, 2010
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Citation

Bird and Kugel (2010a, September 15). What online behavior reveals about digital culture. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/what-online-behavior-reveals-about-digital-culture